Top ten things I have learned about public relations-
1. What public relations actually is- Before taking this class, all PR was to me was a job where someone got other people out of trouble.
2. How very important social media is-I did not realize just how often public relations professionals utilize the avenue of social media to promote or enhance what they do.
3. International PR is vital- My presentation was about international public relations. Since I studied more of that chapter, I came to realize that PR is something that is not at all just an American thing; it is universal. Not only is it universal, but also it is vital to just about any corporation.
4. Blogging isn’t so bad- I had never blogged, nor had I even considered blogging, but after doing it, I realized it is a good way to communicate. If nothing else, a great blog could be used as a portfolio.
5. Dealing with crises is vital- When a company finds itself in the middle of a public relations crisis, the way in which the company handles the situation plays a major role in the public’s view of that particular company.
6. Twitter isn’t as bad as I thought- As much as I don’t want to admit it, twitter isn’t as bad as I initially thought. I don’t see myself continuing using my account; however, it was nice to now how have experienced it for the sake of knowing more about it and its uses.
7. PR involves event planning- One group did their presentation on PR events. I had never really thought about public relations playing a role in major events, but that’s exactly what most events are all about is public relations.
8. Firms vs. Departments- I learned the difference between a PR firm and a department. A firm is a stand-alone company that works for customers, and a department is part of a company that works for that company.
9. Ragan’s PRDaily is the place to go- If ever in need of some news or some tips about public relations, Ragan’s is the site to use; it is full of information.
10. Press Release- I learned that a press release is a vital part of PR. It is either written or verbally communicated to the public and announces the news of something deemed noteworthy.