I read a post in PRDaily about the 3 Cs of powerful content. Whether we’re writing blog posts, a speech, a press release or an article, the most important aspect is the CONTENT.
The first C is to be Clear– content should be easy to follow and should not be confusing.
The second C is to be Concise– content should include the necessary info without adding a bunch of information that is irrelavant
The third C is to be Compelling– content should evoke emotion in the reader. It should be powerful so don’t be afraid to share a personal experience to make the content more interesting. A reader won’t read something that is boring.
Make sure that when writing ANYTHING the content is good. Include these 3 Cs and you’ll be good to go.