International Public Relations

For our semester presentations, my group had chapter 14, which is all about international public relations and how it relates to the United States. My section was about language and cultural differences and how they affect PR.

PR professionals need to be able to recognize these differences and adapt accordingly. The book mentioned a few instances in which different countries value and view things differently. For example, China is superstitious about numbers, so at a large banquet hall the tables won’t be numbered. In Thailand, it is disrespectful to pat a baby on the head because the head is considered sacred. These are just two of the examples the text gave about the many differences between nations.

Then the text continues on in talking about foreign corporations in the United States. Many foreign corporations and industries employ PR and lobbying firms in order to promote their products in the US.

The Center of Public Integrity (CPI) reported that in a 6 year span, 700 companies in more than 100 nations spent over $200 million lobbying the United States government to see their product or idea here in the United States.

The text also mentioned this odd PR campaign that Romania instituted. A local businessman wanted to bring back travel and tourism to Romania, so he implemented a virtual Bucharest where users could create avatars and experience the city virtually. Using Second Life, this man had many users experiencing the city of Bucharest through their computers. As strange as it may seem, many of the campaigns that took place in the virtual world came to fruition as the people of Romania took this seriously and brought it to reality. The idea was to promote the city and to promote the tourism industry for the country.

The last section I talked about in my presentation was about the presence of US corporations in other nations. The US faces 3 main problems when having corporations abroad.

1. Competition of US corporations being abroad

2. Dealing with sustainable development

3. Being boycotted by nations that disagree with U.S. foreign policy

Posted below is the PowerPoint from the whole group’s presentation; however, the videos will not play in the powerpoint, but they are posted below.

First Video

Second Video


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