How you know you work in public relations

PRDaily recently posted an article listing 53 signs that someone works in public relations. Quite a few of them made me smile because they’re so true. A few of the ones listed on the post are here listed below.

-Your day starts and ends with a cup of coffee.

-You can power-walk in 5-inch heels with your laptop bag while checking your BlackBerry.

-You set three alarms to rise at 4 a.m. to make the early morning in-studio segment.

-You’ve heard all the lines about sleep: “Sleep is overrated.” “You can sleep all you want when you die.” “Do you ever sleep?”

-You start your day by digging out of client and competitor alerts and checking email, all before you’re out of bed.

-You almost die if your BlackBerry is sent for servicing!

-Your friends think you’re crazy for your undeniable attachment to your social networks.

-You work out at 4:00 a.m.

These are just a few of the signs or symptoms of someone who works in PR. Public relations professionals live busy busy lives. They are constantly on the go and are required to be current. This was a cute post by Lauren Fernandez. At least we know that PR professionals also can have a bit of fun.

Content Content Content

I read a post in PRDaily about the 3 Cs of powerful content. Whether we’re writing blog posts, a speech, a press release or an article, the most important aspect is the CONTENT.

The first C is to be Clear– content should be easy to follow and should not be confusing.

The second C is to be Concise– content should include the necessary info without adding a bunch of           information that is irrelavant

The third C is to be Compelling– content should evoke emotion in the reader. It should be powerful so don’t be afraid to share a personal experience to make the content more interesting. A reader won’t read something that is boring.

 

Make sure that when writing ANYTHING the content is good. Include these 3 Cs and you’ll be good to go.

PR LAW

While Public Relations professionals have a certain ethical code that ought to be followed, the more important thing they have to deal with would be legal issues. PR professionals have to be careful not to break any of the laws regarding defamation, privacy, copyright, infringement, trademark, liabilities, and government regulations.

 

Each of the above issues is very important in the PR world. Any person who works in public relations ought to be well versed in the areas above as to avoid any conflict or legal issue. A PR department or firm can suffer greatly from just one legal case; their reputation could be tarnished forever.

 

I feel that the most important laws would be the law against defamation and the law against privacy.

Defamation is when a person or a company’s name and reputation are harmed due to some printed material that slanders the name or due to spoken words that are harmful. I feel like this is an important law to follow because no one should be allowed to knowingly print or speak material that is false with the sole purpose to harm. And once an act like this is committed, even if the information released is false, it is extremely difficult for the innocent but attacked person or company to reassure their clients and customers that the information was false. Once trust is lost, it is very difficult to regain it.

 

The second issue I feel is very important to PR professionals is the issue of privacy. No one deserves to have his or her public life on display for the whole world to criticize. I feel like it is extremely untactful for a person to purposefully harm someone by broadcasting private information for the sake of getting ahead.

 

A PR professional had better be well versed in all the laws regarding his or her profession because lawsuits look bad for a company and cost a great deal of money.

Asleep before the interview even started

Harry Belafonte, an author and entertainer, was miked up and ready for an interview with a California TV station; yet when the cameras turned on Harry, he appeared to be sleeping!

The interviewer was saying wake up and we could hear people on the set calling Harry’s name, but he never opened his eyes.

According to his publicist, Harry wasn’t sleeping at all. In fact, he was meditating, or so they say.

There was a technical glitch with the feed and with his earpiece; however, I think that one should still be ready when you know you’re about to be on live television for an interview. Never good to be sleeping at an interview.

Online Media Law NewsU Course

I took the NewsU course about Online Media Law, which is the basics for bloggers and any kind of online publishers. This course was helpful as I am new to the blogging world and really don’t know much about online media rules.

 

The first section of the course discusses the issue of defamation and the two types. Libel is written defamation, and slander is spoken defamation. Both of these can be extremely harmful to a person’s reputation, which is why anyone who does any sort of publishing has to be extremely careful in what is written or said.

 

The second section that I learned about was the invasion of privacy.  This happens when you publish private or personal information about a person without his or her permission, and this can cause many legal or liability issues for the publisher. Some people may publish information that will tarnish a reputation, or will exploit the person for the sake of making money; both of these would be cases of invasion of one’s privacy.

 

The third topic discussed in the course was the issue of copyright infringement.  This is important for any blogger, photographer, or reporter or anyone who publishes online. Copyright laws protect the original works of authorship so that proper due is given to the proper person. Without copyright laws, the wrong people would be receiving the credit for work they did not do.

 

I liked this course because it applied not only to my public relations class and to my blogging, but also to the writing I do for the school newspaper. I have to be very careful that I do not misquote someone, or that photos are properly credited to the person who took them. Much of the information the course offered, I will apply in my work for the paper.

 

The case studies surprised me a bit just because it can be difficult to decide whether or not something is considered infringement or invasion. It may seem easy when you’re just talking about it, but when it comes to a real situation, the lines are blurred and what’s right and what’s wrong isn’t always easy to distinguish.

 

 

 

 

Blog Comments

The following is a list of all the comments I have made on peer and professional blogs.

1. I’ll Never Grow Up by Jessi Ellerbe

September 15, 2011

I remember when this outbreak happen. I was in high school at the time, and I can remember bringing our jars of Peter Pan back to the store for the recall. Like Jessi said, I didn’t really think too much into the details of a company taking all their product off the shelves and stopping production. However, now that I think about it, this is the best decision the makers of Peter Pan could have made. People love their Peter Pan peanut butter and I am one of those people. My mom and I will not have any other brand. My dad prefers Jif, but mom and I are strictly Peter Pan people.

I like how Jessi says she wouldn’t have done a single thing differently. To ensure the trust of their customers, Peter Pan took a huge risk by stopping production momentarily. This was a definite risk, but I think they knew that it would pay off in the long run. It kept loyal customers who knew their favored Peter Pan would be back on the shelves as soon as possible, and it also instilled confidence in other consumers.

2. Toys “R” Us Sweepstakes…FAIL and thrice win by Public Relations Applications by Public Relations Applications

September 19, 2011

This is definitely a crisis in PR, but I’d have a few questions before I took either side. Were there really terms and rules that applied to this situation which would have caused Yuki Lin’s family not to be qualified? If Toys R Us did have certain requirements posted before the time of the award then I think those should be followed through with. And I also am curious about the parents. Were they living here illegally or were they here on a green card or visa? If they were here illegally, then I think that’s definitely something Toys R Us should have taken into consideration. However, if they took the proper steps to live in the United States by obtaining a green card, then Toys R Us shouldn’t have discriminated. However, in terms of PR, Toys R Us did the right thing for themselves by awarding the money to Yuki Lin’s family.

3. Firm vs. Department: Who Will Win? by Jessi Ellerbe

September 30, 2011

It was nice to read your opinion of which would be better for a new PR person. In my explanation I chose a PR department over a PR firm, but I think you did a really good job explaining why you chose a firm. I said a department because of more job security and you’re focused on one company rather than multiple companies. However, I have to say some of your points are convincing. You’ll definitely gain connections that you wouldn’t otherwise have working for a firm over a department, and you’ll certainly gain a great deal of experience working for a variety of companies. Jessi you may have just changed my mind.

4. “Mac’s #1!!” (Hey!) “…PC’s #2!!” by Isa Ramos

September 30, 2011

I completely agree with you; MACs are the way to go. I bought one a year and a half ago and have had NO problems. Going from a PC to a MAC is a great decision. I love the connection you made between who Apple chose to represent of PC and who they chose to represent a MAC. They certainly know their demographic as they subtly hint that only a “middle-aged, old-fashioned, very pale-white, chubby, balding man” will purchase a PC.

5. Infographic: Social media is growing at an astonishing rate by PRDaily Jessica Levco

October 4, 2011

This infographic is wild. To see the growth of social networking sites is astounding. And to see it from just one year to the next makes it even more astounding. From 2010 to 2011 facebook member growth increased by 82%. That’s just in one year. It will be interesting to see how businesses are affected by this growth in social media as we are seeing more and more businesses using facebook as a means of advertisement.

6. Netflix abandons Qwikster, Internet reacts by PRDaily Michael Sebastian

October 10, 2011

Thankfully the change happened before the launch of the new company. I agree that Netflix moved too fast, and their new plan was rather confusing. It seemed almost unnecessary. Many Netflix users were frustrated with the new changes because not everything is streaming so why should we have to choose one or the other. While this had definitely put Netlix’s PR team hard at work, I think it is good that they took into consideration the wants of its customers. I believe that in the long run Netflix will maintain its current customers as well as gain more.
7. Just hit “Spell Check” by Carmen D’Agostino
October 11, 2011
I’m glad you posted something like this because I’m with you Carmen, we all need to be more conscious of our vocabulary. Someone may be the brightest person in a company, but if they send out an email or memo with spelling errors, they look pretty unintelligent. Even if it’s not a high paying business person, but just a college student, spelling errors never look good. And even though spell check is a nice tool, it doesn’t cover errors like then/than, two/too/to, their/they’re/there, etc.
October 11, 2011

It’s interesting to see these types of graphics after someone has passed away. Everyone is interested in Steve Jobs as he recently passed away and had an amazing impact on the world of technology. The public is always interested in the way people who are in the spotlight live their lives, and Steve Jobs is no exception. So I enjoyed this infographic to learn just a few more interesting facts about the man behind Apple Inc.

9. Journalist explains how PR pros should pitch using social media by Kevin Allen

October 11, 2011

Thanks for the post! What you say is so true. By using sites such as facebook and twitter, PR is more readily accessible and easy to use. Email, like what was mentioned, is not the best form of communication if you desire to get information out quickly. I definitely think PR professionals will be taking advantage of social media outlets more and more!

10. After Bank of America fees outcry, how should other banks proceed? by Matt Wilson

October 11, 2011

As a Bank of America user, I was in no way happy about this new fee for using my debit card. I hope that BOA will listen to its users and take into considerations our wants. I know there was mention of government regulation, and I admit I’m not current on that, but I feel like charging a monthly fee to use a debit card is a little extreme. First it will be the debit card fee, and then there will undoubtedly be more fees to follow if this one takes hold.

11. 8 free social media listening tools everyone should use by Gini Dietrich

October 12, 2011

Thanks so much for the post. As a new member to the world of social media, blogging, and twitter, your tips were quite helpful. Your links to other sites were very helpful as I didn’t even realize such sites were available. These tips are great for anyone who uses social media. Large businesses or small or someone using social media for personal reasons can all benefit from these 8 tips. Thanks again!

12. Top Powerpoint annoyances revealed in new survey by Kristin Piombino

October 12, 2011

Thanks for the post! This is helpful for just about anyone these days as most people have given at least one powerpoint presentation in their life and are bound to give another. Sometimes as a presenter, we want to use the powerpoint slides as our notecards; however, this just leads to us reading directly off the slide. Your survey results are pretty accurate I’d say. I know that I have trouble keeping up with a presentation if the slides feel like information overload or if I can’t read some of the text. Hopefully many people will view this post and take into consideration the what not to dos for their next presentation.
October 18, 2011
I really like the points you made. I am a new twitter user, and before using it I didn’t really understand the point of it. Why would people want to read random ‘facebook statuses’? However, using the site and finding good people to follow, make the experience worth the effort. And your shun the ‘we used to do it this way’ attitude is so true and so helpful. If we keep doing everything the same way it has always been done, then there won’t be anything new.
October 25, 2011
I appreciate this post! Sometimes we get caught up in the frenzy of meeting people and networking, but then we forget the most important step…following up. Each of the five tips given are certainly useful. They might seem obvious, but when it comes down to it, we don’t actually take the time to do them. So thank you for posting. It was a refreshing reminder.
October 25, 2011
Thanks for this post! It’s a good reminder that when writing anything the content ought to be the most important thing. When the reader goes to read anything, if the content is not up to par, he will put the material down and never read the whole thing. Content content content! Your post was a good recap on the three most important aspects of content that should never be forgotten.
16. oops. by Corey West
October 27, 2011
I read this article about the outcry from the public about the New Yorker’s picture depicting Steve Jobs at the gates of Heaven. I don’t know if the outcry was from family members or not, but if it was, I feel like they have every right to be upset. So soon after the death of a loved one or close friend can make this even more of an issue. I even see just reason in the Jewish community being upset. The New Yorker should have thought twice before sending this to print.
October 27, 2011
This is something that I think is commented on all the time, but I’ve never seen it put in true picture form before. I don’t know how many times I’ve heard someone say, “Well it certainly doesn’t look like the picture does it?” I wonder what a branch manager or a higher up might say to this. What would be his or her response?
18. Network Away! by Carmen D’Agostino
November 1, 2011
Such a good and true post. I really appreciated the first and the fifth tip. A handwritten thank you note can go so far, especially in the business field. Any client or customer loves to feel appreciated, and this is a perfect way to show that. As for the fifth tip of organizing facebook friend, I had never thought of this, but it is such a great idea. Like Carmen said, it will help you view just a certain group and to respond accordingly and efficiently.
November 1, 2011
I’m really glad you added these to your blog. It was fun in class to see all the different movies, and how we can learn about public speaking through the movies. Pride and Prejudice is a fabulous movie, and I really love your tips that go along with the characters. I payed special attention in class to yours because I think all of the points are so true and so helpful. We can learn something different from each character in the movie, and you did a great job explaining each of them.
20. 12 Outrageous PR Stunts by Carmen D’Agostino
November 7, 2011
I hadn’t seen this post on PRDaily, so I’m glad you posted it here on your blog. Like you said, the key to really making a public relations campaign stick is to put it everywhere. Thinking outside of the box leaves a lasting impact on consumers. And just as Oprah did, she made winning the car suspenseful and then positively shocking when not just one person won, but everyone in the audience won. The power behind a great public relations plan is to leave a lasting impact. Thanks for the post Carmen!

PR Measure of Effectiveness

During planning of a public relations campaign, there is one element that focuses on the objectives for the program. Once the problem or situation is understood, these objectives can be listed. Objectives are usually motivational or informational.

 

The way a public relations practitioner measures the effectiveness of a campaign is related to these already established objectives. A measurement for a program is described as a means for public relations professionals to offer accountability not only to themselves but also to their clients.

 

Measurements are important because they are something to look back on when you want to do a better job. But another important reason for measurement is to determine if time, money, and resources are used effectively and in the best way possible.

 

According to THINK Public Relations the most widely used form or measurement in public relations is the compilation of press clipping and radio or television mentions.

 

In online media, measurement is usually done by how many hits a website receives or how many views a blog will get or even the number of comments posted to a particular blog post.

 

More ways to measure the effectiveness of a public relations campaign is determining the number of viewers who saw a certain news release or how many brochures were put into the hands of the public. Sales or market increase is also a form of measurement to test the effectiveness of a motivational objective. Even the number of people who call a toll-free number for more information or surveys that measure people’s thoughts before and after a campaign are tools for measurement.

 

As can be seen, there are a multitude of ways a PR practitioner can measure the effectiveness of his or her campaign. These measurements are important because they allow the PR professional to see what is being done correctly and what needs to be improved.